Echinacea purpurea - Purple Coneflower
An attractive perennial that bears lovely daisy-like flowers that are rosy-purple with raised, cone-like centres that are orange brown. It has an upright habit with dark green basal leaves and red/green stems. Echinacea purpurea likes full sun, plenty of warmth and can tolerate humidity. Try to avoid waterlogging, especially in winter. They are drought tolerant but perform best when watered once a week when flowering.
The roots of this plant are edible and are often used in herbal medicine.
Excellent cut flower.