Echinacea purpurea - White Coneflower
An attractive perennial that bears lovely daisy-like flowers that are white with raised, cone-like centres that are orange brown. It has an upright habit with dark green basal leaves and red/green stems. Echinacea purpurea likes full sun, plenty of warmth and can tolerate humidity. Try to avoid waterlogging, especially in winter. They are drought tolerant but perform best when watered once a week when flowering.
Excellent cut flower.